It’s true, first impressions matter -- especially when your Google My Business (GMB) listing is the first touchpoint many consumers have with your brand. So, you have to make it count. If you’re short on time and don’t have a ton of SEO knowledge, the best way to optimize your listing is with GMB management software.
GMB software exists for a reason, so there’s no shame in using it. It works to improve your online presence and help get your business found everywhere -- or at least in relevant local markets. Regardless of what kind of business you own, you can use GMB management software to reach more customers and grow your customer base.
Ninety-seven percent of consumers search for local businesses online, most of which happen on Google. In many ways, Google’s search engine results page (SERP) has become the new ‘homepage’ for the majority of businesses. How, what and where your business gets displayed on Google can make all the difference.
Consumers are going to Google to search for local information -- that we all know. More and more searchers turn online to get information. It has become the main location that your business will get found. All of this solidifies the fact that a fully complete and optimized GMB profile is essential to your success.
But with the constant evolution of Google, keeping track of and maintaining new features that are added, removed, and updated, begins to feel like an impossible feat. It’s like a never ending chore that most people don’t have time for.
The good news is that even if you don’t have the time, your online presence doesn’t have to suffer. That’s where GMB management software comes into play.
What Does GMB Management Software Do?
GMB management software takes care of all the hard work necessary to maintain your GMB listing, which can be a lot. And that’s not even taking into account your other listings in business directories.
If you want to stay relevant in search, you have to continually update your listings, which will boost your visibility, improve your local SEO, and deliver an optimal user experience from the very first click.
GMB management software has three main purposes:
- Local digital presence management;
- Local SEO; and
- Business listing management.
Local Digital Presence Management
GMB management software saves you time and effort with comprehensive online presence monitoring and reporting. The idea is to deliver a set of tools to connect businesses to their local searcher.
Every business owner’s goal should be to get listed in the Google 3 pack. And that’s because Google's 3 pack local results appear in the number one spot for 93 percent of searches with local intent. In other words, it’s where searchers are looking, provide maximum visibility, and highlight the businesses to increase the likelihood of the consumer choosing it.
Local digital presence management helps businesses connect with more local shoppers online. And this shouldn’t be such a difficult task. This is software available that provides a single dashboard for businesses to manage their local presence in search engines plus more.
SEO is a powerful strategy for businesses -- with a lot depending on its success. If optimized correctly, it can boost your ranking, improve visibility, connect with qualified customers, and drive growth at the local level.
Your GMB listing directly affects your SEO. Your page has to be up-to-date and accurate with your business information including:
- Phone number
You have to carefully monitor your listing and make sure to update this information as your business evolves over time. As a general rule, the more thorough you are with the information you provide, and the more often you maintain and update the listing, the better off your business and your SEO will be.
Business Listing Management
GMB management software scans all major platforms to ensure your information is accurate, complete, consistent, and up-to-date. This is important because it allows you to attract qualified, local leads who are making relevant searches.
Nothing is more frustrating than showing up to a business only to find out that the hours of operation were wrong on their GMB listing and that the business is closed. It’s a sure way to lose prospective customers and a mistake that no one can afford to make.
With many GMB management software, you are also able to monitor your reviews as well. Meaning, you can oversee the reviews you receive, respond, and request reviews from a single interface, which makes review management easier.
Keep in mind that when you are choosing a GMB management software, you want to find one that offers more than just managing your Google listing. There are many options to choose from so make sure that the software you choose is the best fit for your business.
Attract More Customers with GMB Management Software
Instead of wasting valuable time manually scanning dozens of business directories by hand, allow GoSite to automate the process and do the work for you. We streamline the process so you don’t have to.
Our tools help you make sure that not only your GMB page, but listings on over 75 local directories are accurate, up-to-date, and optimized to display all the important information your customers are looking for -- all from a single dashboard.
Google needs consistent information about a business in order to rank it online -- and our Placement tool provides Google with the information that it needs to get your business found.
Bottom line? Leverage the Placement tool and reach, interact, and win over more customers than ever before. Are you ready to get your business found?